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Journey of Vikarah Holistic Beauty Rituals
I’m asked often, how I came to be an Ayurvedic Cosmetic Chemist. The answer is deeply Personal for me. The Journey of Vikarah began from the personal zeal for ancient traditions and wisdom of Ayurveda back during my teenage, inspired by my grandmother who was an Ayurvedic Practitioner herself. As I discovered this vast treasure trove of ancient knowledge, I understood that Ayurveda has plentiful solutions that are not easily accessible for everyday ritual needs. It requires Sanyoga (link mechanism) to mix ingredients in a formula to ensure synergy and a bountiful dose of patience to prepare the concoctions in line with the process.
In the attempt of rediscovering the ancient medicinal form of products for everyday ease of use, I curated modern time choices of products that can surpass the user’s daily skin/hair care ritual needs. I began embracing the philosophy of Ayurveda in my daily routines. I’m a person who firmly believes that Ayurveda is the only science that does not need a laboratory to prove its values, every time a formula is chosen, Ayurveda proves itself! Beauty is distinctive, and honoring your beauty means simple acts of reverent self-care with pure & natural ingredients. I educated myself, not only on skin and hair care rituals but also about a righteous diet and lifestyle philosophy. After profound enlightenment from Acharya (Teacher) in 2011, I had the honor of treating hundreds of fabulous faces across all ages and skin types through the years.
I was moved by the meaningful self-care rituals that supported the results they craved. Encouraged, enlivened & aspired, I set off to develop an Ayurveda based skincare & haircare brand on 13th July 2019 that would transform a mundane routine into a treasured ritual. Vikarah Holistic Beauty Rituals is profoundly traditional, holistic & a mindful brand; with a synergistic blend of pure oils, butters & wild-harvested herbs, savouring the senses with natural fragrances, soft colours, silken textures & effervescent bubbles of botanical magic to unveil a new standard of Beauty!
About their Unique Products
Vikarah is an Ayurveda based, results-driven brand formulated with time-honoured, 100% fresh plant ingredients that cater to the contemporary beauty needs of the modern user. We take great pride in the fact that our portfolio of products is 100% free from heavy metals, artificial fragrances, colours, sulfates, parabens, fillers, mineral oils & any kind of synthetics. The fragrances in our products are comprised of USDA certified, natural, organic, custom blends of pure essential oils and extracts. They are completely free from nature-identical and synthetic fragrances.
We follow transparent labelling practices – we don’t hide any ingredients. The botanical/INCI names of each ingredient used in our products, including the essential oil blends are listed on the ingredients tab on the product page. We do not have any such thing, the so-called “Key Ingredients / Base Q.S” in our product line.
Dreams & Goals for the Future
Ancient wellness books are full of snippets about beauty through ages, which gives us an insight into the birth of today’s clean beauty industry. A clean beauty brand on the market today is not just cutting-edge or high performing enough to make a real difference on the user’s skin. Just being able to create a skin/hair care product with tiny quantities of botanical extracts isn’t enough, but a product that actually works!
I believe that rediscovering the rejected knowledge about the herbs and traditional remedies that had been passed down to generations is one of the prime goals in the clean beauty revolution. Educating consumers on the positives of using a clean beauty brand and the consumer’s right to know what ingredients go into the products that they apply can make impacts on healthy and informed purchasing decisions eternally.
Our dream is to create a magical self-care regimen, reconnecting people to the ancient holistic traditions and beauty rituals and our principle to reach our customers is very simple – Create transparency and take responsibility – for the entire value chain. Every step in our product life cycle – beginning from the source of the ingredients, to production methods and transparency in trade – is enormously important. When we claim that our products are clean, we are able to offer unparalleled transparency now and forever.